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Description

We are looking for a Campaign Planner to join a very well know Gaming and Betting company based in Shoreditch.

You will be working alongside the Performance Manager to plan and execute multi-channel marketing campaigns to target new or existing customer on upcoming promotions.

The right Candidate will be highly numerical and analytical, with the ability to take a data driven approach to all key business decisions. A strong understanding of the eCommerce business models would be a plus

Responsibilities:

  • Working with central Business Intelligence to analyse the impact of the campaigns and form plans to test and optimize future campaigns
  • Sharing learning's and developing strong working relationships with other Gaming P&Ls
  • Ensuring marketing is delivered against agreed tone of voice and brand guidelines
  • Studying customer research and feedback to fully understand customer motivations ensure customer plans are meeting the customer's needs by segment
  • Work alongside product teams to feed in business requirements to drive product improvements
  • Working closely with various CRM teams to drive optimal customer contact strategy
  • Becoming an industry expert through constant competitor monitoring

Occasional travel will be required but is not often. (London, Leeds, Gibraltar, Tel Aviv)

At least 2 years work experience in eCommerce, preferably the online gambling sector

Role is managed by:

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