This vacancy has now expired.
Description
Responsibilities:
- Devise and implement acquisition marketing campaigns to support the business deliver commercial objectives using through the line campaigns - TTL
- Manage the implementation, tracking and measurement of marketing communications activity and campaigns
- Brief and oversee marketing activity to external agencies or internal studio
- Manage project budgets report any budget savings/overspends
- Ensure that the brand identity is adhered to in all campaigns
- Deliver regular reports on KPI's and campaign results
- Provide updates on ROI on each project against planned ROI
- Ensure accuracy of all content, regulatory compliance and manage the approval process
- Responsible for ensuring compliance with any specific legislative, regulatory, or contractual requirements
Requirements:
- Ideally a track record of financial services / telecoms / mobile background
- Experienced marketing communications professional with track record of campaign delivery in a B2C environment
- ATL/advertising experience - including digital marketing (social, influencer, partnerships, display) would be an advantage
- Product/category marketing experience preferred
- Financial services experience is preferred however in B2C campaign management experience would be considered
- Good level of experience briefing and managing multiple agencies
- Strong stakeholder experience
- Experience of delivery through 3rd parties /agencies
- Strong digital marketing knowledge and experience (Performance) or
- Strong, data-led direct marketing experience (Customer)
- Budget management, project management and campaign evaluation
- UK experience essential