Brand Marketing Manager (Maternity Cover)

Key Responsibilities:

• Report on performance of campaigns and drive improvements ongoing. Optimising the media mix and consistently improve the quality of creative execution as measured by customer-relevant metrics including consideration, traffic, click-through rates, engagement and ultimately conversion rates.
• Using a collaborative working approach, pull cross-functional teams together to deliver briefs and marketing plans.
• Work with agencies to localise the global brand strategy and bring it to life for the UK with innovative, creative, and insightful communications that build from the brand platform and are relevant to customers.
• Partnering with the insights team to deliver customer business understanding required to translate into briefs for agencies
• Working closely with the content, social, digital, email, onsite and PR teams to ensure channel activity is developed and implemented in an integrated way, creating a connected experience for customers.
• Working with third party partners to plan, deliver, execute and constantly improve sponsorship activity
• Ensure seamless hand-over to trafficking and implementation partners.

Key Requirements:

• Significant marketing experience running fully integrated campaigns across all channels including ATL from planning through to production meeting agreed targets and outcomes.
• Previous experience of delivering TTL campaigns and driving brand consideration metrics successfully in the past. Been instrumental in driving that performance - not marginal, or peripheral, but a core member of the team.
• Experience in reporting on metrics, insights and adapting plans
• Experience and confidence in managing sponsorship activities.
• Experience of briefing in and managing projects across internal departments and external agencies including marketing agencies, media owners and suppliers.
• Team player, is able to work together with many different stakeholders across the organization
• Strong understanding of ATL media channels
• Highly creative and idea-focused individual demonstrated through a proven track record of implementing successful and innovative 360 marketing campaigns
• Strong experience in evolving brands /creative concepts
• Significant experience in working with agencies to develop innovative media plans
• Knows how to scrutinise a TV laydown and can challenge our agency when things need to change.
• Budget management experience, to ensure campaigns are delivered to budget.