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Description

Are you a multi-channel marketer, interested in leading an international brand marketing strategy for one of the world's largest entertainment brands? An opportunity to play an integral role in the brans international expansion, owning your own brand development and campaign strategy.

As the Brand Manager, some of your accountabilities will be:

  • Execute clear overall channel brand strategies and plans that meet ratings and revenue objectives.
  • Own the campaign plan across all marketing channels - ATL, BTL, PR, Digital, Internal
  • Develop, manage and execute Digital Marketing including paid digital media and content marketing.
  • Managing the creative development process to deliver excellent creative work, to time and budget.
  • Activate partnerships and sponsorships working closely with specialist teams.
  • Review, evaluate and measure activity. Recommend improvements to innovate and optimize effectiveness of activity and company processes.
  • Manage the work of external agencies

Skills Required:

  • Proven ability to contribute to B2C marketing strategy, planning, research and brilliantly execute plans across the full mix: ATL, BTL, PR, Digital, Internal. B2C multi-media campaign development incl. the formulation of briefs.
  • Experience in specific digital marketing/digital content production experience (social, mobile, in-house web development and maintenance, paid media, content marketing)
  • Strong Digital Media Skills at executional level: paid, viral, social (Solid understanding of Facebook, Twitter, You Tube, Instagram, Google+ etc.)
  • Strong financial acumen in order to track digital revenue, manage budgets, develop business plans and support the overall corporate financial objectives.
  • Strong editorial and creative skills - able to produce effective written communication, and to critique and develop printed and audio visual creative and design

Role is managed by:

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