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  • Create, schedule, deploy and promote high quality product literature, sales material, web content, content for webinars, events, social media, and other purposes, drawing on internal and external creative and technical resources where appropriate
  • Develop advertising and direct marketing campaigns from brief through to delivery, on and offline, across multiple channels - eg media advertising, email, direct mail, social media, paid search
  • Ensure that all marketing collateral and literature on and offline is maintained and up-to-date, managing the approval process so that it adheres to brand guidelines, and is signed-off by Technical, Legal, Compliance, Product and Distribution, and any other relevant parties, including external partners, as appropriate
  • Work closely with counterparts in other departments as required, such as Sales, Product and Compliance, and external advertising agencies, media buyers etc
  • Carry out campaign analysis and reporting, including Google Analytics, email results and other ad hoc reporting


  • Strong experience of marketing in Insurance or B2B financial services
  • A good understanding of Insurance, and experience of writing and editing product brochures, sales aids, emails and so on. You will need to be comfortable writing product related marketing copy
  • Experience of marketing to intermediaries (b2b) - ideally financial advisers is essential
  • UK experience is essential

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