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Description

A leading not-for-profit organisation in the tourism industry is currently looking for a B2B Digital Marketing Manager to join their business marketing team.

The successful candidate will support global marketing campaigns across social media, email and content marketing and lead on a new website transformation project.

B2B Digital Marketing Manager Responsibilites

  • Lead on the digital marketing aspects of the global marketing campaigns
  • Lead on a website transformation project, combining 3 websites in to 1
  • Manage and optimise email marketing activity, including leading on monthly nurturing activity
  • Manage and optimise content marketing strategy for digital channels, ensuring SEO and PPC techniques where relevant
  • Manage key social media channels
  • Analyse and report on performance of digital channels including reporting using Google Analytics

B2B Digital Marketing Manager Essential Skills/Experience

  • Relevant B2B Digital Marketing Experience
  • Digital Acquistion experience across SEO, PPC, Display, Affiliates
  • B2B Email Marketing
  • Analytical experience - Google Analytics
  • Experience with CMS - Content Management Systems (ideally Sitecore CMS)
  • Social Media understanding for B2B audiences

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