It goes without saying that there has been a significant increase in businesses hiring more senior level marketing professionals, especially on an interim basis. This directly points to a rise in optimism within the market, as businesses are pushing and growing their marketing teams and are attracting senior leaders to develop and drive new marketing and digital strategies.
In addition, there has been a rise in businesses looking to recruit professionals with vast digital experience. With companies investing in new technology and systems sourcing experts who can implement such technologies and drive change across the business has become a high priority in hiring.
Furthermore, experts with strong experience across the full digital mix including social media, mobile, SEO, user experience etc are becoming highly sought as the landscape of communications channels continues to evolve.
With optimism across the market increasing we are regularly experiencing improved commitment from businesses in the hiring process. An example of this trend includes the increase in more temp-to-perm roles as organisations are becoming more committed and prepared to keep employees on if performance expectations are met and exceeded.
Along with optimism in the market, and an increase in opportunity, has come an increase in day rates for many interim professionals. Such trends indicate high market demand and competition to attract the right people. This growth in rates is also helping to encourage more marketing and digital experts to move into the interim and contracts market.
For candidates the job opportunities are at an all-time high across the interim and contract market. Furthermore the growing trend of temp-to-perm points to further opportunities for candidates to gain full time employment if desired.