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Fintech growth and the rise in demand for marketing talent


The Fintech sector generated an impressive £20billion in revenue in the UK last year and employed 82,000 people. Despite large sections of the industry being driven by start-ups, recognisable leaders such as TransferWise and WorldRemit are starting to emerge and gain traction around their brands.

As the sector has grown, so too has its demand for highly skilled marketing professionals. At EMR we have observed considerable growth in the number of vacancies over the last 12 months, as companies look to leverage their impressive returns to further business development.

Fintech can offer marketers an excellent balance of generous remuneration and stimulating work. Our annual salary survey revealed that product marketing managers in the sector can expect to earn between £50,000 and £70,000, increasing to more than six figures for marketing directors.

Fintech offers the opportunity to work with innovative products and forward looking brands, which seek to disrupt traditional financial models. The sector also has the exciting potential to create better consumer services and promote financial inclusion for those currently excluded.

Hiring managers are particularly interested in marketers with a solid background in digital and product marketing, with a knowledge of the financial services industry making candidates even more attractive.  With growth set to continue, and as more start-ups take advantage of the sector’s opportunities, we have no doubt that Fintech’s need for marketers will maintain its momentum.

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