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Confidence in contract


Digital marketers should be looking forward to a positive year in 2014, as the UK's economy moves into relative buoyancy and companies across the spectrum begin looking for new staff. But, with temporary positions on the rise, should candidates hold out for a permanent position or simply take what they can get and develop their skills through short-term roles?

In the financial services sector, the start of the year has seen a marked increase in interim contracts, with companies beginning to look more confidently towards the future as economic indices suggest they will have more business opportunities over the coming 12 months.

This has also bled into the permanent hiring market, as managers attempt to secure the best possible staff - marketers in particular could take advantage of this, with the services sector becoming more aware of the need for up-to-date digital advertising, responsive sites, social networking and other trends that have previously been ignored.

Within B2C insurance, bringing in new marketers has been a particularly prominent trend, as the sector attempts to recover from the economic downturn and attract as many new customers as possible.

For digital marketers, an increase in acquisition or user experience has been very apparent; the former is vital to bringing in an influx of revenue, while the latter is of growing interest across a number of sectors, as firms attempt to improve their engagement with consumers.

With technology improving and responsive, mobile-focused web design becoming especially important to firms that want to keep their customers on-side, user experience roles look set to boom over the course of 2014.

However, at the moment many of these positions appear to be short-term, perhaps because firms wish to assess the impact of any changes before offering new workers a big contract. Much of the less reactive activity has come from large blue-chip firms such as retail banks, who have been investing heavily in branding as they attempt to draw a line under the reputational damage they have suffered over the last five years.

Even in this area, maternity cover contracts have been on the up, meaning marketers may need to live with the lack of security if they discover a role they are ideally suited for in this category.

So should candidates try to hold out for long-term contracts? There can be benefits to both approaches but interim roles can act as useful stop-gaps and ensure that they have plenty of career fluidity, potentially making it easier for them to find the right job by offering an opportunity to develop their skills and experience.

Furthermore, with the temp-to-perm market becoming stronger and the amount of long-term transformation projects currently taking place, marketers who start off as interim workers may find it easier to progress into a permanent role.

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