Jump to main content
Quick send CV Upload a brief

Building your Personal Brand

“What will you bring to this role and organisation”? 


It is one of the most common interview questions around. But what does it mean? At this level, it’s time to get reflective. What will YOU bring? You’re an expert in your field, whether that is your business, discipline or industry. Your next senior move is likely to be about consolidating and further expanding your experience. It is as much about what you bring to the company, as they can offer you. 

Read on to read our tips for honing your personal brand to help you nail your career search and that next move. 

1. What is your USP? 

Imagine you are a brand or service. What are your key achievements? How can you define your experience? What are your passions? Which technical skills are your strongest? How do you manage people? What are your values?  

Your personal brand is your professional image that clearly defines what you’re good at and how others perceive you. You can also ask colleagues or those that know you what they think you are good at. 

Really think about where you want to go next and have a plan as to how you answer that brief. This is what your future employer will buy in to. 

 

2. Communicate your brand online 

A LinkedIn profile is a necessity these days. Does yours sell your USP? Most CV’s and profiles only get updated when we’re thinking about moving roles. Your LinkedIn profile is your professional window to the world so invest time in to continually maintaining it. 

Firstly, ensure your skills and experience are up to date and that your ‘About’ statement perfectly communicates your USP. Then consider your activity. Have a voice. Consider your values. Follow appropriate industry leaders or companies and share content with your own opinions. Get involved in discussions, just remember that everyone is watching! Keep it professional. 

Likewise, if Twitter or other channels are important for selling your personal brand in your industry, make sure you can be seen there, that people know what you offer, and comment or share tweets regularly.  

 

3. Be a thought leader 

Once your personal brand is mapped out and your online channels support it, you may want to invest some time in being a thought leader on your USP. Being a thought leader in your niche or industry is about elevating yourself from your day job and realising that what you specialise in may help others. By constantly learning from your environment, and being seen, you can begin to formulate a much more visible brand for yourself that can be beneficial to future career prospects. 

Join relevant social groups and attend events to start sharing your opinions. In time you produce your own content, whether it be a blog, or comments or interviews or presenting at events yourself.  

 

4. Network 

Key to underpinning your personal brand is to have a network that you can influence, learn from, and elevate your position. As well as being present on social networks, be proactive in relevant groups both online and in-person. Face-to-face meet ups (when allowed!) are great for forming strong bonds, and you can choose who you wish to network with.  

Most of us have to push through our comfort zones when networking. Start online, then gradually broaden your circle. Mentoring can be a great first step.  

Find out how your personal brand can help when interviewing with the C-suite here

View our latest job vacancies.

 
List #1

Related posts

Leading Through Disruption: Key Skills Senior Marketers Need to Master for 2025

Teaser

Career advice

Content Type

Articles

Publish date

12/09/2024

Summary

With 2025 fast approaching, senior marketers find themselves in a whirlwind of technological advancements, changes in customer behaviours, and ongoing global disruption. Success is not easy to come by

Teaser

With 2025 fast approaching, senior marketers find themselves in a whirlwind of technological advancements, changes in customer behaviours, and ongoing global disruption.

Read more
Why Retained Executive Search is Essential for Securing Leadership Talent in 2025

Teaser

Hiring advice

Content Type

Articles

Publish date

11/29/2024

Summary

Leadership is the foundation of organisational success, and in 2025, businesses face unprecedented challenges in securing the right talent for senior roles. From issues like skills shortages and incre

Teaser

Leadership is the foundation of organisational success, and in 2025, businesses face unprecedented challenges in securing the right talent for senior roles.

Read more
Celebrating EMR's Success at the Tiara Recruitment Awards 2024

Teaser

Other

Content Type

Articles

Publish date

11/14/2024

Summary

We’re excited to share the remarkable recognition EMR received at the 2024 Tiara Recruitment Awards! Shortlisted in both “The Specialist Recruitment Company to Work For (Up to £50 Million)” and “The B

Teaser

We’re excited to share the remarkable recognition EMR received at the 2024 Tiara Recruitment Awards! Shortlisted in both “The Specialist Recruitment Company to Work For (Up to £50 Million)” and “The Best Recruitment Company to Work For (£5 Million to £50 Million).”

Read more
Streamline Your Interview Process for Smoother Hiring in Q4 2024

Teaser

Hiring advice

Content Type

Articles

Publish date

10/29/2024

Summary

With the UK facing a 2.5 million shortfall in highly skilled workers, the competition for talent is intensifying. In Q4 2024, businesses looking to scale must refine their recruitment processes to s

Teaser

With the UK facing a 2.5 million shortfall in highly skilled workers, the competition for talent is intensifying. In Q4 2024, businesses looking to scale must refine their recruitment processes to secure top talent before the new year.

Read more
Growing your team in 2025? Here’s why you need to start now

Teaser

Hiring advice

Content Type

Articles

Publish date

10/22/2024

Summary

As 2025 approaches, hiring in a fast-paced world of work has become more urgent than ever. According to recent data, 77% of employers globally report difficulty in filling roles, marking the highest

Teaser

As 2025 approaches, hiring in a fast-paced world of work has become more urgent than ever. According to recent data, 77% of employers globally report difficulty in filling roles, marking the highest talent shortage in 17 years (ManpowerGroup, 2023)​.

Read more
The Future of Social Commerce in 2025: What's Coming?

Teaser

Industry news

Content Type

Articles

Publish date

10/02/2024

Summary

Social media has evolved beyond just connecting people—it's now a vital part of how we shop online. By 2025, social commerce, blending elements of e-commerce with social media platforms, is expected t

Teaser

Social media has evolved beyond just connecting people—it's now a vital part of how we shop online.

Read more
EMR Recruitment Celebrates 30 Years of Excellence in Marketing Recruitment

Teaser

Discipline expertise

Content Type

Articles

Publish date

09/20/2024

Summary

This year, EMR Recruitment, a leading specialist in marketing recruitment, is proud to celebrate its 30th anniversary. Since its inception in 1994, EMR has connected exceptional marketing talent with

Teaser

This year, EMR Recruitment, a leading specialist in marketing recruitment, is proud to celebrate its 30th anniversary.

Read more
The Rise of Influencers in B2B Marketing

Teaser

Industry news

Content Type

Articles

Publish date

09/05/2024

Summary

In the world of B2B marketing, traditional tactics, such as direct sales, trade shows, and formal content like white papers and case studies, have long dominated. However, changing expectations and

Teaser

In the world of B2B marketing, traditional tactics, such as direct sales, trade shows, and formal content like white papers and case studies, have long dominated.

Read more
Top 5 Essential Skills for Senior Marketing Leaders in the Charity Sector

Teaser

Discipline expertise

Content Type

Articles

Publish date

09/02/2024

Summary

The charity sector has increasingly turned to digital solutions to extend its reach, engage donors, and streamline operations. As digital transformation becomes pivotal to charities' missions, senior

Teaser

The charity sector has increasingly turned to digital solutions to extend its reach, engage donors, and streamline operations.

Read more
How to Attract Top Communications Talent: Ten Tips for Success

Teaser

Hiring advice

Content Type

Articles

Publish date

08/09/2024

Summary

Attracting the best comms talent could be the difference between an articulate, thriving business and one that struggles to get its message across. Whether it's public relations, internal communicat

Teaser

Attracting the best comms talent could be the difference between an articulate, thriving business and one that struggles to get its message across.

Read more
View more