IR Society celebrates the ascent of IR at Best Practice Awards

The Investor Relations Society held its annual Best Practice Awards dinner in which companies are recognised for leading the way in engaging with the capital markets, building trust and strengthening corporate reputation.
For the fifth year running, EMR's consultants, Anastasia Pittas and Muksheeda Boodhooa were proud to present the Best Newcomer Award to James Collin, Head of IR at Sainsbury's. Anastasia and Muksheeda sat down with James and the runners up to discuss how they entered the world of IR and what they have achieved so far.
Best Newcomer to IR Winner - James Collins, Head of IR at Sainsbury's
What was your background before moving into IR and why did you make the transition?
Having initially worked in the grocery industry (for Aldi and Safeway), I was a sell-side analyst covering the European food retail sector for 18 years before I moved to Sainsbury’s in September 2016. As an analyst I enjoyed working closer with corporates on IPOs and other projects and had been looking to move back to the corporate side for some time. I was keen to join Sainsbury’s as I liked the business, management and culture.
What do you feel has been your most significant contribution to your IR role so far?
Probably best to ask my colleagues that question! But alongside the benefit of bringing an external set of eyes and city experience in-house, I have helped rationalise the reporting process (four reports per year from six) and improved the process of producing results, particularly around better, more efficient coordination with the communications team. Over time, I would hope to build better relationships with the buy-side and a better approach to targeting and building an engaged base of core shareholders.
Runner up - Ed Sands, Director of IR at Lloyds Bank
What was your background before moving into IR and why did you make the transition?
I read Law at university and then joined the Lloyd's TSB finance graduate scheme. I qualified as a management accountant and worked in the finance function at Lloyd's for several years before trying my hand at IR. I joined the IR team because it was a really exciting opportunity to develop myself in a new way. I have been in several finance roles and learned a lot from them, but IR gives you something different – an opportunity to deal with some really interesting and challenging external stakeholders, as well as an opportunity to relay investor and analyst feedback to senior management teams. In a group as large as Lloyd's, IR also gives you the scope to understand what is going on across the whole business, as well as think more about the external environment. The exposure IR has given me has also made me a better banker and accountant as well.
What do you feel has been your most significant contribution to your IR role so far?
Being nominated for this award is a pretty big achievement in its own right! It's great to know that somebody out there feels I'm doing a good job and was motivated enough to nominate me. I remember when I attended my first investor meeting and I felt that the breadth of questioning was amazing – it's a pleasure to know I'm now comfortable in dealing with those questions and I'm trusted by the senior management team to represent the Group and somebody feels I'm doing it well. More practically, I am really pleased with being able to conduct a three-day roadshow in the US and Canada on my own. It was my first time on the road solo and I had some very positive meetings that taught me a lot about dealing with investors and conducting a roadshow.
Runner up - Paul Tymms, Director of IR at Ladbrokes Coral
What was your background before moving into IR, and why did you make the transition?
I worked in a number of Group roles (including Finance and Corporate Development) for the privately owned Gala Coral Group. Preparation for our Private Equity shareholder exits naturally exposed me to the world of Investor Relations, which became my formal role post completion of the merger between the Coral Group and Ladbrokes in 2016.
What do you feel has been your most significant contribution to your IR role so far?
Communicating the the newly merged Ladbrokes Coral's investment case to a broad audience in what is a fast moving and increasingly high profile sector.
You can find out more and see the full list of winners at the IR Society Awards here
Read about how IR Society celebrates the ascent of IR at Best Practice Awards
Sign up for more insights

Related jobs
Salary
£80000 - £100000 per annum + Bonus
Location
City of London, London
Job Type
Permanent
Discipline
Marketing (general)
Seniority
Head of
Salary
£100,000 - £124,999
Sector
Financial Services
City
London
Description
Head of Marketing
Reference
RPP_1749823523
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
£120000 - £140000 per annum + Bonus + Benefits
Location
City of London, London
Job Type
Permanent
Discipline
B2B
Seniority
Director/Chief
Salary
£125,000 +
Sector
Consultancies
City
London
Description
A B2B financial services consultancy is seeking a Marketing Director to design and implement marketing campaigns targeted towards insurance and banking providers.
Reference
RPEL_1749823149
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
£60000 - £75000 per annum + 30 days AL, Private Medical & 10% pens
Location
City of London, London
Job Type
Fixed Term Contract
Discipline
Bids & Tenders
Marketing (general)
Seniority
Manager
Salary
£60,000 - £79,000
Sector
Financial Services
City
London
Description
A well known Legal Consultancy is seeking a Proposal & Bids Specialist on a 9-12 month fixed term contract to take the lead of multiple bids and proposal processes.
Reference
PR/132635_1748446310
Expiry Date
01/01/0001
Author
Tom BrocktonAuthor
Tom BrocktonRelated posts

Teaser
Hiring adviceContent Type
ArticlesPublish date
06/16/2025
Summary
Hiring great marketing talent has never been easy. In 2025, the recruitment landscape has changed. The biggest challenge facing hiring managers isn’t just about finding great candidates. It’s about

Teaser
Hiring adviceContent Type
ArticlesPublish date
06/16/2025
Summary
While today’s marketers are looking for the full package, salary remains key to attracting and retaining top talent. Fair pay is important and this year it’s under the microscope more than ever. With

Teaser
Hiring adviceContent Type
ArticlesPublish date
05/27/2025
Summary
As employers enter the second half of 2025, the pressure to remain commercially resilient while managing ongoing cost constraints is shaping how hiring decisions are made. Amid continued salary stag

Teaser
Hiring adviceContent Type
ArticlesPublish date
04/30/2025
Summary
The landscape of hiring a marketer has changed. A solid job spec isn’t the be all and end all anymore. Today’s marketing professionals are making career moves with more intention than ever. Marketers

Teaser
Hiring adviceContent Type
ArticlesPublish date
04/30/2025
Summary
When it comes to hiring the right marketing professionals, getting the job description right is crucial. Knowing how to write a job description means you’re doing more than just list responsibilities

Teaser
Hiring adviceContent Type
ArticlesPublish date
04/14/2025
Summary
Three days in the office. No change in salary. Hybrid working is evolving. What does that mean for employees and employers in 2025?What was once presented as a benefit is now a source of tension. Acro

Teaser
Hiring adviceContent Type
ArticlesPublish date
03/31/2025
Summary
Looking Back at 2024For much of 2024, marketing recruitment across the UK has contended with a series of setbacks. The latest data from the Office for National Statistics showed a steady decline in

Teaser
Hiring adviceContent Type
ArticlesPublish date
03/20/2025
Summary
Attracting top-tier marketing talent is challenging. The best candidates often have multiple options, allowing them to pick out a company they would feel proud to work for. This is where the power of

Teaser
Hiring adviceContent Type
ArticlesPublish date
03/20/2025
Summary
Hiring a marketing manager is no small task. Marketing plays a pivotal role in any business, and the right hire can send both brand perception and revenue on an upward trajectory. From campaign execu

Teaser
Hiring adviceContent Type
ArticlesPublish date
03/05/2025
Summary
With Employer National Insurance (NI) contributions set to rise in 2025, businesses must rethink their hiring strategies, particularly in marketing, where agility and cost-efficiency are key. Hiring d
Recently viewed jobs