{"id":17181,"date":"2025-11-05T05:24:52","date_gmt":"2025-11-05T05:24:52","guid":{"rendered":"https:\/\/emrrecruitment.eu.applyflow.com\/?p=17181"},"modified":"2025-11-05T05:36:22","modified_gmt":"2025-11-05T05:36:22","slug":"marketing-salaries-the-trends-you-need-to-know-about","status":"publish","type":"post","link":"https:\/\/www.emrrecruitment.co.uk\/marketing-salaries-the-trends-you-need-to-know-about\/","title":{"rendered":"Marketing salaries: The trends you need to know about"},"content":{"rendered":"

When it comes to salaries in marketing, you can\u2019t afford to keep your cards close to your chest. According to our latest survey,\u00a078% of job seekers<\/a>\u00a0are unlikely to apply for a role without a specified salary range. This means top-tier marketing talent could be scrolling right past your\u00a0job descriptions<\/a>. Marketing salaries are one of the key factors candidates are looking for.<\/p>\n

Our latest\u00a0salary survey and market report<\/a>\u00a0brings the biggest salary trends of 2025 to the forefront. Based on input from thousands of marketing professionals, it outlines\u00a0what marketing professionals expect<\/a>, what businesses are offering, and where the gaps lie. If you\u2019re responsible for hiring marketers, these insights will also give you pointers for what comes next.<\/p>\n

For hiring managers, the report can give you that competitive edge in a tight hiring landscape. From benchmarking tips to understanding what makes top talent tick, it\u2019s an invaluable resource. Here, we dig into the numbers behind the latest marketing salary trends.<\/p>\n

Top marketing salary trends in 2025<\/h2>\n

Marketing salaries are rising unevenly<\/h3>\n

At face value, rising marketing salaries spells good news for candidates. The data in our marketing salary survey shows that 50% of marketers\u00a0received a pay rise<\/a>\u00a0in the past year, which is a meaningful increase. When you dig deeper, however, the picture becomes more nuanced.<\/p>\n

What we\u2019re seeing is targeted salary growth. Marketing salary increases aren\u2019t being distributed evenly across the board, rather being channelled into the roles that are more closely linked with commercial impact. The likes of performance marketing and CRM are seeing the biggest jumps in pay. These areas are closely tied to business impact, and that\u2019s where the largest increases are happening.<\/p>\n

Meanwhile, other disciplines like traditional brand, communications, or content have seen steadier movement. That doesn\u2019t mean they\u2019re less valuable, but it does reflect a shift in focus. 2025 marketing salaries are certainly growing, but they\u2019re being allocated where results are immediate and measurable.<\/p>\n

Digital marketing salaries remain competitive<\/h3>\n

Digital marketing jobs<\/a>\u00a0continue to be among the most in-demand areas of the industry, and salaries reflect this. Organisations are actively investing in digital marketers who can drive traffic and generate leads. That\u2019s why digital marketing salaries continue to trend upwards.<\/p>\n

In London, average digital marketing salaries in 2025 are high. According to our benchmarks, a digital marketing manager could command a salary between \u00a350,000-\u00a365,000. The demand extends to\u00a0the contract market<\/a>\u00a0too, where day rates for experienced specialists remain strong. Businesses are competing hard for professionals who can deliver clear ROI, and they\u2019re willing to pay for it.<\/p>\n

Upskilling is key in content and social roles<\/h3>\n

Content marketing jobs still play a critical role in customer engagement and brand storytelling, but expectations have shifted. What once was a role centred around writing, is now a hybrid that blends strategy, analytics, SEO and even UX thinking.<\/p>\n

Content marketing salaries are relatively stable, but the bar has been raised. Businesses are hiring in this space, but they\u2019re hiring differently. Employers are seeking content professionals who can blend creativity with commercial awareness.<\/p>\n

Social media follows a similar trend, with increasing emphasis on real engagement, community building and conversion, not just visibility. To fall on the higher end of social media salary bands, candidates increasingly need to demonstrate more value.<\/p>\n

Product marketing is becoming essential<\/h3>\n

Of all the disciplines covered in our survey, product marketing salaries show some of the most significant growth. In tech and B2B in particular, it\u2019s gone from a \u2018nice to have\u2019 to a vital strategic role.<\/p>\n

Salaries in this space are rising thanks to the mission-critical nature of the role. Product marketing managers in London are commanding between \u00a365,000-\u00a380,000 with a head of product marketing bringing in as much as \u00a3110,000. These are some of the highest marketing salaries in our report, reflecting just how influential these roles are becoming.<\/p>\n

Product marketing professionals tie sales, marketing, and product together, and employers are recognising their strategic value. If you\u2019re hiring in this area, expect to compete for a small talent pool with high expectations on both salary and progression.<\/p>\n

A disconnect between salary and expectations<\/h3>\n

Even as marketing salaries rise, many marketers still feel underpaid. Our data shows that 78% of candidates believe they\u2019re not being paid what they\u2019re worth, making\u00a0employee retention as much of a challenge as acquisition<\/a>. For hiring managers, this means a sharper\u00a0focus on salary benchmarking<\/a>\u00a0is needed, particularly when dueling for in-demand talent.<\/p>\n

Transparency is one of the biggest tools at your disposal. Candidates today have access to more salary data than before, and if your offer falls short, they\u2019ll know. Be open about salary ranges. In a competitive market, this can make all the difference. If budgets are tight, explain what else you\u2019re offering, be it development support or wider benefits.<\/p>\n

The role of location is shrinking<\/h3>\n

London still leads when it comes to the average marketing salary, but the gap between the capital and other regions is narrowing. With\u00a0hybrid working<\/a>\u00a0now firmly embedded, marketers across the UK expect compensation that reflects national market trends.<\/p>\n

If your team is hybrid or remote-first, don\u2019t assume location gives you a discount. Top talent is benchmarking themselves against London rates regardless of where they live when they join remote teams. If you want to attract them, you may need to bear this in mind when plotting your compensation strategy.<\/p>\n

Get the latest marketing salary data<\/h2>\n

In 2025, marketing salaries are important to get right when\u00a0you\u2019re hiring<\/a>. Our salary survey shows where the pressure points are, what candidates truly value, and how your offer compares to the rest of the market. Whether you\u2019re hiring\u00a0your next marketer<\/a>\u00a0or reviewing existing pay structures, this insight can help you make smarter decisions.<\/p>\n

To get the full picture, download our\u00a02025 Salary Survey & Market Trend Report<\/a>. If you\u2019re ready to partner up with us,\u00a0submit a brief today<\/a>\u00a0and our expert consultants will be in touch.<\/p>\n","protected":false},"excerpt":{"rendered":"

When it comes to salaries in marketing, you can\u2019t afford to keep your cards close to your chest. According to our latest survey,\u00a078% of job seekers\u00a0are unlikely to apply for a role without a specified salary range. This means top-tier marketing talent could be scrolling right past your\u00a0job descriptions. Marketing salaries are one of the…<\/p>\n","protected":false},"author":9,"featured_media":17184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","footnotes":""},"categories":[66,67],"tags":[],"class_list":["post-17181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-pay"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.emrrecruitment.co.uk\/af-api\/wp\/v2\/posts\/17181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.emrrecruitment.co.uk\/af-api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emrrecruitment.co.uk\/af-api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emrrecruitment.co.uk\/af-api\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emrrecruitment.co.uk\/af-api\/wp\/v2\/comments?post=17181"}],"version-history":[{"count":1,"href":"https:\/\/www.emrrecruitment.co.uk\/af-api\/wp\/v2\/posts\/17181\/revisions"}],"predecessor-version":[{"id":17185,"href":"https:\/\/www.emrrecruitment.co.uk\/af-api\/wp\/v2\/posts\/17181\/revisions\/17185"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emrrecruitment.co.uk\/af-api\/wp\/v2\/media\/17184"}],"wp:attachment":[{"href":"https:\/\/www.emrrecruitment.co.uk\/af-api\/wp\/v2\/media?parent=17181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emrrecruitment.co.uk\/af-api\/wp\/v2\/categories?post=17181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emrrecruitment.co.uk\/af-api\/wp\/v2\/tags?post=17181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}