Hiring managers face many challenges, such as pressure to fill roles quickly, a shortage of qualified applicants, and limited recruitment budgets. Despite those challenges, you might suddenly think you\u2019ve struck gold with a candidate, only to have them not be the right fit for the position or the corporate culture. This could lead you to wonder, \u201cwhere did I go wrong?\u201d<\/p>\n
Sometimes you do everything right, and it\u2019s still a poor match \u2013 but when you know the signs to look for in a marketing candidate, mismatched hires become few and far between. These five signs can help you fill the role with the right candidate. Of course, a specialist marketing recruitment agency like EMR can make the process even easier and help you snag the best talent in your industry.<\/p>\n
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Marketing is an ever-changing industry,\u00a0especially in uncertain times<\/a>, so keeping on top of trends should be any professional\u2019s top priority. Learning about \u2013 and yes, even participating in \u2013\u00a0new social media platforms and technology\u00a0<\/a>keeps marketing professionals up to date, so look out for it on their CVs and in interviews. In addition, keeping up with trends shows that they are passionate about their industry and able to adapt to shifts in the market.<\/p>\n As we mentioned above, it\u2019s great to have your finger on the pulse of what\u2019s new and be familiar with the latest terms. However, there\u2019s sometimes too much business jargon used, and many\u00a0candidates will throw it around to hide a lack of knowledge<\/a>. Instead, look for candidates who don\u2019t need to rely on buzzwords to show their expertise and who can instead explain ideas using clear and concise language.<\/p>\n Things change quickly in marketing and communication, so you want an employee who can shift their priorities and jump on things quickly. You can usually spot this trait in a candidate by asking them questions about their working style and ability to multitask. As mentioned above, you can also pay attention to how responsive they seem to be to trends and new tech. It\u2019s also a good sign when you receive prompt, thoughtful replies to your emails and phone calls.<\/p>\n Curiosity is an essential skill in marketing and communications \u2013 it keeps us hungry for new information and answers to our questions. After all, there will always be scenarios where a professional must dive deep into data to find a solution, and curiosity is a driving force behind useful research.\u00a0Curiosity is also the sign of a bright, inquisitive\u00a0<\/a>person who can stay ahead of trends and new information.<\/p>\n Finally, you want to look for promotions on their CV. While it\u2019s valid for candidates to move from one company to the next for career progression, you want an employee who will stick around long enough to see their marketing or comms strategy through to fruition. Remember – a strategy can take 12 months to prove successful, so it\u2019s essential to see loyalty when sourcing these professionals.<\/p>\n If you find a candidate who embodies these qualities, it\u2019s time to extend an offer. However, if you\u2019re unsure how to look out for these five signs, you\u2019ve had some poor luck hiring in the past, or you don\u2019t have time to launch the recruitment process,\u00a0EMR can help.<\/a><\/p>\n We can also help you decide\u00a0whether your position will be better filled by an agency or kept in-house<\/a>.<\/p>\n Looking to benchmark pay for your ideal candidate? Take a look at our\u00a0latest Salary Guide.<\/a><\/p>\n2. Their communication is clear and not full of marketing jargon<\/h3>\n
3. They respond quickly<\/h3>\n
4. They\u2019re inquisitive<\/h3>\n
5. Their CV shows at least one promotion<\/h3>\n
A marketing recruitment agency can help<\/h2>\n