The most valuable marketing skills to hire for in 2025

The marketing industry has never been known to sit still. In 2025, it’s moving faster than ever. Between the rise of AI, changing customer expectations, and pressure to do more with less, the skills you need for marketing are evolving. Finding marketing professionals with the right skillset is crucial. With nearly 30 years of marketing recruitment experience, we’ve seen…

Read More

Marketing salaries: The trends you need to know about

When it comes to salaries in marketing, you can’t afford to keep your cards close to your chest. According to our latest survey, 78% of job seekers are unlikely to apply for a role without a specified salary range. This means top-tier marketing talent could be scrolling right past your job descriptions. Marketing salaries are one of the…

Read More

How to ask for a pay rise in marketing

New trends and technologies have continued to revolutionise the marketing industry, opening up a wide array of exciting new career opportunities. However, 2025 presents a far more complex job market than in previous years. According to the findings of our 2025 Salary Survey & Trend Report, real-term pay in marketing has increased by just 2.2% in…

Read More

Why employee retention is the biggest marketing hiring challenge in 2025

Hiring great marketing talent has never been easy. In 2025, the recruitment landscape has changed. The biggest challenge facing hiring managers isn’t just about finding great candidates. It’s about keeping them once they’re through the door. Employee retention is a hot topic, with companies focusing on the benefits of quality retention. This year’s EMR Salary Survey and Market…

Read More

Marketing salary benchmarking for 2025: What hiring managers need to know

While today’s marketers are looking for the full package, salary remains key to attracting and retaining top talent. Fair pay is important and this year it’s under the microscope more than ever. With real-term wage growth slowing down, dissatisfaction rising, and marketers moving jobs more than any other profession, salary benchmarking is something you need to consider. It’s…

Read More