This leading financial services trading platform is looking for a strategic PPC specialist to join its UK and Ireland team.
In this versatile position you will plan, execute and improve digital marketing campaigns across all online media, working with key internal and external stakeholders define and implement digital marketing campaigns to help meet sales and revenue targets.
In particular, you will create, execute and maintain all PPC campaigns in Google Adwords, Yahoo! & Bing for both UK & Ireland, including creating campaigns, ad groups, keywords and ad copy. You will iimplement landing pages for both Display banners and PPC ads. You will also manage banner advertising campaigns from planning through to creation and trafficking, as well as the management of the SEO agency relationship to drive better rankings and therefore more quality traffic. You will also drive other digital marketing initiatives, including social media, mobile marketing and other innovations.
Underpinning these activities, you will take ownership of all of the analytical campaign performance reporting across all digital channels, ensuring positive ROI and continuous optimisation of results and performance.
As the ideal candidate, you have a strong demonstrable track record of digital marketing - in particular PPC (essential), banner advertising (essential) and SEO (desirable). Financial services experience is definitely not required - we are looking for marketers who have worked in best-in-class organisations who can bring best practice methodology to the role. Crucially, you are highly analytical with strong campaign analysis and reporting skills and are a strong user at Excel (this will be tested at interview).
If you want to join a dynamic, forward thinking and highly innovative company, please be in touch for immediate consideration.
As we receive such a high volume of applications every day, regretfully, we are only able to respond to successful candidates who will be contacted within two working days. Please visit our website www.emrrecruitment.com for further career advice such as salary surveys and interviewing tips. Good luck with your search.