EMEA Head of Marketing -Professional Services

A unique and important new opportunity to lead a service line team, formulate and deliver marketing and thought leadership strategy for a global leader in Professional Services. Your focus audience are established and prospective blue-chip businesses across in the Financial Services sector across EMEA. This is a managerial position, with your stakeholder management crucial in generating content and building client pipelines with colleagues. Chiefly you will be tasked with re-positioning thought leadership content marketing and a revised go-to-market strategy, maximising channel ROI including digital, and increasing brand awareness.

Responsibility Profile:

• Providing strategic advice and guidance to Partners concerning how to drive market reputation and awareness within key buyer groups
• Deliver the marketing strategy for 2015 and lead annual integrated planning process for 2016 to ensure development and deployment of integrated reputation and relationship development programmes across EMEA
• Lead key projects to operationalise the strategy, such as marketing distribution, digital, budgeting and ROI
• Work closely with the press team to raise the reputation of the marquee fee-earners across the key content areas
• Design and delivery of market positioning campaigns to raise awareness of our service capability, build reputation and increase client loyalty
• Work closely with the Sector Marketing Leads and Business Development team to ensure marketing programmes and campaigns have the appropriate links into the business and support the client target process
• Work closely with the Internal Communication Lead to promote initiatives internally, educating and building connections across the firm
• Manage the risk and quality aspects of marketing programmes and the overall EMEA marketing budget
• Line manage the marketing team of three

Credential Profile:

• Professional services marketing experience from Consultancy, Accountancy or Law
• Knowledge of the financial services industry from a role or personal interest
• Understanding and experience of the financial world/values and current interests
• Service and solution campaign development and management
• Proven commercial acumen
• Credible presence when dealing with senior stakeholders, and strong influencing skills
• Strong people management experience including coaching and mentorship
• Strong project management and experience of leading projects, people and resources

As we receive such a high volume of applications every day, regretfully, we are only able to respond to successful candidates who will be contacted within two working days.

We wish you the best of luck with your search.