Head of Marketing / Marketing Manager

A niche compliance/publication organisation are looking for an experienced Marketing manager to come in and take ownership of the marketing strategy, building brand awareness and encouraging membership acquisition and retention.

Reporting into the Sales Director, the Head of Marketing will be responsible for all of the organisations marketing activities, this will involve all on and offline marketing for existing/new products (presentations, social media, website development and PR). The role will also involve competitor analysis and networking extensively within the industry, attending events in the UK and abroad and representing the company professionally to both existing and prospective clients. This is a standalone role initially and the successful candidate will have the opportunity to recruit a team over time.

The ideal candidate will be coming from a B2B marketing background and will be proactive, and driven. You will also have the following capabilities/experience:

• Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, social media and PR.
• Development and implementation of the Brand strategy.
• Preparation of new product marketing plans in cooperation with Sales in order to generate new leads.
• Experience establishing and ensuring that the appropriate structures, systems are in place for marketing as well as working alongside CTO/Senior Leadership members.
• Working closely with the company's Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations.
• Undertake continuous analysis of competitive environment and consumer trends
• Tracking and analysis of subscriber user insights to increase renewal opportunities

This is a fantastic opportunity for an ambitious marketing professional to take the next step in their career with a global organisation who are a leader in their field. To apply please send your CV to Rachel at rachel.hodgetts@emr.co.uk

** PLEASE NOTE THAT DUE TO THE HIGH NUMBER OF APPLICANTS WE RECIEVE WE MAY NOT BE ABLE TO RESPOND TO EVERY APPLICATION. SUCCESSFUL APPLICANTS WILL BE CONTACTED WITHIN 3 WORKING DAYS**