Head of Marketing - Brand and Customer

This financial services leader in retail online trading is looking for an experienced marketing practitioner to join its global marketing team.

In this varied, high profile role, you will be responsible for creating, building and delivering the global customer engagement strategy, and for developing the consumer-facing brand proposition to drive engagement across the company's target retail audience. This role has a global remit working across a hub-and-spoke matrix, so you will work closely with internal stakeholders within the regions to define and implement brand and product marketing campaigns to help meet revenue targets, and will ensure consistency of the brand proposition in each market. You will also build strong relationships with external media, PR and creative agencies, and deputise for the Group Marketing Director when needed.

As the ideal candidate you will have a demonstrable track record of marketing experience at a strategic level within the financial services sector, ideally from a retail or high net-worth customer proposition. Experience of planning and delivering ROI-driven through-the-line campaigns is essential, as is experience of managing external media planning and creative agencies. You are an expert in managing brand activity and engagement, as well as taking a strategic view of customer journey and campaign optimisation, and you will thrive in a robust, matrix working environment. Also key to success in this role will be your understanding of high net worth retail investment propositions.

As we receive such a high volume of applications every day, regretfully, we are only able to respond to successful candidates who will be contacted within two working days. Please visit our website www.emrrecruitment.com for further career advice such as salary surveys and interviewing tips. Good luck with your search.