A leading telecommunications business is looking for a Head of Insight to join the business. This role will sit within the marketing operations team who provide data intelligence services to direct marketing and other functions of the Chief Marketing office. This role will lead the Marketing Analytics unit within the Marketing Operations.
You will lead the design, development and deployment of best practice analytics including insight, predictive models, segmentation and triggers for use in planning, management, targeting and assessment of operational marketing activities. You will ensure that the analytics are understood and used effectively by the business and operational teams and that their use is measurable and measured. You will drive through improvements in the data, tools, people, processes and organisation used in predictive marketing to increase the value created by these insights and the efficiency of insight production. You will develop a comprehensive understanding of client marketing analysis needs, proactively identifying opportunities for analytical solutions and driving forward analytical projects, including gathering requirements, defining scope, detailing approach, content and deliverables. You will generate and manage the entire portfolio of analytical projects based on business requirements and commercial opportunity, ensuring they deliver clear and actionable insights, are delivered on time and to budget and align with commercial objectives.
The successful candidate will be an Analytical leader with advanced data manipulation skills and high competency with SAS, SPSS or equivalent. You will have substantial experience in customer data analysis in a large B2C organisation - you will have directly relevant experience of predictive modelling, segmentation and insight, with telecoms experience advantageous. You will have outstanding statistical analysis and modelling skills in a high pressure commercial environment, and strong team management skills.
As we receive such a high volume of applications every day, regretfully, we are only able to respond to successful candidates who will be contacted within two working days. Please visit our website www.emrrecruitment.com for further career advice such as salary surveys and interviewing tips. Good luck with your search.
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